Before You Hire a Web Designer
A pre-purchase due-diligence checklist for service-business owners about to hire someone to build their website. Questions to ask, red flags to watch for.
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Resources & guides
Practical writing on small-business websites.
This is the working notebook of the agency. Industry-specific guides, local-SEO walk-throughs, and honest thinking about what actually moves the phone for small service businesses, written by the same person who builds the sites.
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Browse the full archive.
Quarterly Google Business Profile Checklist
Four maintenance tasks that take 15 minutes a quarter and meaningfully improve where your service business shows up in the Google Maps local pack.
Read articleLandscaping Website Guide: Photos, Tags, and Pages
Landscaping is a visual trade in a crowded local search market. Here is what your website needs to win on Google and turn lookers into signed-design clients.
Read articleHow AI Website Builders Fool You With 'Good Enough'
AI website builders ship sites that look done. The problem is what 'looks done' is not measuring — and the leads that get quietly missed.
Read articleSeven Questions to Ask Any Web Designer
Seven questions that separate the web designers who'll help your service business from the ones who'll quietly drain your budget. Each has a right answer.
Read articleWordPress Alternatives for Small Business Websites in 2026
A plain-language comparison of WordPress, Wix, Squarespace, Webflow, Framer, and custom-coded sites for small service businesses. Real tradeoffs, no hype.
Read articleRebuild Your Website, or Just Patch It?
When a service-business site is hurting the business: rebuild from scratch or patch what's there? A four-question framework, in five minutes.
Read articleThe 12-Point Website Self-Audit (Run It in 10 Minutes)
Twelve checks any small-business owner can run on their own website with a phone, a stopwatch, and ten minutes. Fail any and you're leaving leads on the table.
Read articleHow Much Does a Small Business Website Actually Cost?
An honest, vendor-by-vendor breakdown of what a small service-business website costs in 2026, from $0 DIY through $20,000 agency. Lifetime cost, not sticker.
Read articleCommercial Property Inspector Website Guide
Commercial property inspection clients are sophisticated buyers. Here's what your website needs to earn their trust and win more contracts.
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Ship this same blog system on your site
The blog you are reading runs the same code I install on client sites.
The reading-progress bar at the top of each article, the sticky table of contents on the side, the share buttons, the auto-generated RSS feed, the structured-data schema on every post, and the related-articles strip at the bottom are all part of one cohesive blog system. The same system ships with every site I build as part of the standard plan, with no separate add-on fee, and once it is in place every new post you publish runs on the same custom-coded foundation. From there, drafting and publishing posts is simply part of your unlimited content updates rather than a separate billable item.
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I build the websites I write about.
The articles on this page explain the ideas, and the work delivers them on your behalf, on a flat $175 a month with the blog system available as a one-time add-on whenever you are ready for it.