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For the men and women who served. One month free as a thank-you.

If you served in the U.S. or Canadian military, whether active duty, reserves, or honorably discharged, your second month with me is free. The first month at the standard $175 kicks off the build; the second month is on the house. Thank you for your service.

The discount, in plain numbers

  • Month one: $175, the standard rate. The first payment is what kicks off the build, same as for every client.
  • Month two: $0, on the house. The discount lands as a one-month free credit applied to your second invoice automatically. You see "Veterans credit applied" on the invoice line and a $0 total.
  • Month three onward: back to the standard $175. Same plan, same scope, same direct support.
  • Total savings: $175. One month free, no recurring rate change, no expiration logic to track.
  • Free 5-point audit either way. If you are not yet ready to build, the free audit is also free, and I will flag you for the credit the day you do hire me.

Why "month two free" instead of an ongoing percentage off? Two reasons. (1) It is simpler to track on both ends — one credit, one invoice, done. (2) The thank-you is concentrated rather than diluted. A one-month credit feels like an actual gift; a few dollars off every invoice tends to disappear into the noise of monthly billing.

Who qualifies

Anyone with verifiable U.S. or Canadian military service, plus their immediate family:

  • Active duty (any branch, Army, Navy, Marines, Air Force, Space Force, Coast Guard, U.S. Public Health Service, NOAA Corps, Canadian Armed Forces).
  • Reserves and National Guard / Reserve Force.
  • Honorably discharged veterans, regardless of length of service.
  • Retired military.
  • Service-connected disabled veterans.
  • Spouses, children, parents, and siblings of any of the above. The same credit, same verification (one shared photo of the service member's documentation, plus a one-line note identifying the relationship).

How verification works: One photo or scan of any of the following: DD-214, Veteran ID Card (VIC), VA ID, military ID (with sensitive numbers redacted is fine), state DMV-issued veteran-designated driver's license, or Canadian Armed Forces / Veterans Affairs Canada documentation. Email it once when we start; I delete the file the moment I confirm. I do not retain copies of your documents.

How to claim it

  1. Book a 20-minute discovery call. Standard contact form. In the message, mention you are claiming the veterans credit.
  2. On the call, we figure out the build. Same call I do with anyone, what your business needs, what kind of site fits, which plan makes sense.
  3. Send proof of service. One photo of any qualifying document, by email. Takes you 30 seconds.
  4. I tag your account for the credit. Your first invoice is the standard $175. Your second invoice has the credit applied automatically and totals $0. From month three onward, billing is the standard rate.

Why I do this

There are two reasons. The first is that my immediate family and several close friends are veterans, and the credit is a small, concrete way of saying thank you. The second is that a meaningful share of small service-business owners in the U.S. and Canada are veterans, since the trades you tend to work in (HVAC, plumbing, electrical, roofing, inspection, landscaping, contracting) overlap heavily with post-service careers. A free month is the difference, for some owners, between testing the engagement risk-free and not testing it at all.

Veterans credit FAQ.

Generally no, one credit at a time. The exception is the partner-referral program: if a partner refers you AND you qualify as a veteran, the partner still earns their referral credit on their ledger and you still receive the veterans free month. Both apply, just to different parties.
$175. The standard rate for one full month, applied to invoice two. Month one and month three onward are the standard $175.
No. One photo of one document, by email. I confirm and delete. That is the entire verification process.
Yes. Spouses, children, parents, and siblings of any qualifying service member receive the same one-month free credit. Verification is the service member's documentation plus a one-line note identifying the relationship. Gold Star families and surviving spouses absolutely included.
The credit applies to a site I build for you on the standard plan. If you have an existing site that needs help, the free 5-point audit is still free regardless — just mention you are a veteran when you submit.

Twenty minutes to figure out what to build.

Book a discovery call, mention the veterans credit in the message, and send proof of service when we get started. Your second month is free as a thank-you.