The Service-Business Site Grader. Paste a URL.
This tool runs five checks against your service-business website, covering mobile page speed, schema presence, NAP exposure, HTTPS, and tracker footprint. One click is all it takes, there is no email gate behind it, and the grade itself is the whole product. Boring is the feature.
What the grade measures
Page speed (40 points)
This is the real Lighthouse mobile performance score returned by Google's PageSpeed Insights API, and it is the single biggest predictor of mobile-visitor bounce on a service-business site. A site that scores 95 or above tends to keep the visitor engaged, whereas a site at 50 loses roughly thirty to forty percent of its mobile traffic before the headline even finishes rendering.
Schema presence (15 points)
This check looks at whether the page ships any JSON-LD structured data at all. For a service business, missing schema means Google has to guess what you do, where you do it, and what your business is actually called. The local-pack ranking signal depends on getting this right.
NAP exposure (15 points)
This check looks for your name, address, and phone in a format Google can parse on the page itself. NAP consistency between the site and your Google Business Profile is one of the strongest local-pack ranking factors, and the check covers both a phone-number pattern and a street-address pattern.
HTTPS (10 points)
This check looks at whether the site is served over HTTPS. In 2026 this is table-stakes, since modern browsers warn users about HTTP-only sites, search engines deprioritize them, and modern hosting like Cloudflare Pages or Netlify gives you free SSL automatically. If your site is still HTTP, this is the first thing to fix.
Tracker footprint (20 points)
This check looks for common third-party tracker scripts on the page, including Google Tag Manager, Facebook Pixel, Hotjar, Segment, HubSpot, and similar tools. Each tracker is both a cookie-banner liability and a page-speed cost. A privacy-first stack of Cloudflare Web Analytics paired with Umami will give you the same data without any of the trackers attached.
What this tool does NOT measure
- Visual design quality, which is a subjective evaluation that does not fit cleanly inside a 0-to-100 grade.
- Conversion-flow friction, which the free five-point audit covers in a written report.
- Backlink profile, which is useful to know about but is not an on-page signal.
- Google Business Profile optimization, which is an off-page signal and is handled separately.
- Real customer outcomes, which no tool can measure for you; only your own analytics can.
Want depth instead of speed?
The grader is intentionally fast and thin, and it is meant to answer one question, which is whether the basic foundation of your site is in place. If you want considerably more depth, the free five-point audit covers your URL with a written report and a real walk-through of the findings, and there is no card or sales call attached to receiving it.
Privacy
The URL you paste in the box is sent to a Cloudflare Function, which calls Google's PageSpeed Insights API on your behalf and fetches your homepage HTML in order to check the on-page signals. Nothing is logged, nothing is stored, and nothing leaves the request itself. If you refresh the page the grade is gone.
The fix is closer than you think.
A grade in the fifties usually means the site is sitting on a builder that caps it structurally, regardless of how much effort you put into the content. The signup page is three steps and the build kicks off the same week; if you would rather talk first, the discovery call covers the same ground in twenty minutes.