XML Sitemaps: What They Do and How I Run Them
The sitemap.xml file is one of the smallest pieces of a website and one of the most consequential for SEO. Here is what it does, how I keep it correct, and what to check.
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Resources & guides
Practical writing on small-business websites.
This is the working notebook of the agency. Industry-specific guides, local-SEO walk-throughs, and honest thinking about what actually moves the phone for small service businesses, written by the same person who builds the sites.
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Submitting Your Sitemap to Bing Webmaster Tools
Bing's index now powers DuckDuckGo, Yahoo, ChatGPT search, and Perplexity. Submitting your sitemap to Bing in 2026 reaches more of the internet than it used to.
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The exact flow for verifying ownership of a new domain in Google Search Console and submitting a sitemap so the indexing clock starts on day one.
Read articleGoogle Search Console: What I Set Up for Every Client
Search Console is the ground truth for how Google sees your website. Here is what I configure on every client account and what to watch for once it is running.
Read articleSubmitting Your Sitemap: A Three-Engine Plan
The first 90% of a small business's search visibility comes from two search engines. This is the practical, non-mystical playbook for telling them your site exists.
Read articleFavicons: The Quiet Tell of a Professional Website
The 16-pixel icon in the browser tab is the first thing every returning visitor sees. Here is what a complete favicon set looks like and how I check it.
Read articleOpen Graph Images: Why Your Links Look Plain
If your links show up as a blank box on Facebook, LinkedIn, or iMessage, the fix is one image and a few meta tags. How I do it on every build.
Read articleHow to Photograph Your Work With a Phone
A field guide for service-business owners with a phone, good work, and no decent photos. Light, framing, what to capture, and the common phone-camera fixes.
Read articleHow Much Is Your Slow Website Costing You?
A back-from-the-numbers guide to how many leads your slow website loses each month, what each was worth, and the revenue line nobody quantifies.
Read articleBlacklight: A Free Privacy Inspector for Any Website
The Markup's Blacklight tool reveals what trackers your site is actually loading. Here is how to use it, and how I run it against every build.
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Ship this same blog system on your site
The blog you are reading runs the same code I install on client sites.
The reading-progress bar at the top of each article, the sticky table of contents on the side, the share buttons, the auto-generated RSS feed, the structured-data schema on every post, and the related-articles strip at the bottom are all part of one cohesive blog system. The same system ships with every site I build as part of the standard plan, with no separate add-on fee, and once it is in place every new post you publish runs on the same custom-coded foundation. From there, drafting and publishing posts is simply part of your unlimited content updates rather than a separate billable item.
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The articles on this page explain the ideas, and the work delivers them on your behalf, on a flat $175 a month with the blog system available as a one-time add-on whenever you are ready for it.