Home Inspector Website Guide: Pages and Trust Signals
Home buyers rely on search to find inspectors. Here's what your website needs to earn their trust and turn visits into booked inspections.
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Resources & guides
Practical writing on small-business websites.
This is the working notebook of the agency. Industry-specific guides, local-SEO walk-throughs, and honest thinking about what actually moves the phone for small service businesses, written by the same person who builds the sites.
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Electrician Website Guide: What Belongs on Each Page
Your electrician website needs more than a phone number. Here's what it takes to rank on Google and convert visitors into booked jobs.
Read articleHow to Write a Service Page That Ranks
A well-written service page is one of the highest-value pages on your website. Here's exactly what to include and how to structure it.
Read articleThe Roofing Company Website Guide
Roofing is a high-value, high-competition market. Here's what your website needs to stand out and win the jobs that matter.
Read articleWhy a Facebook Page Isn't Enough for Your Service Business
Facebook has its place, but it's not a substitute for a website. Here's why service businesses that rely on Facebook are leaving money on the table.
Read articleWhat an HVAC Website Needs: Pages, Forms, Local SEO
HVAC is one of the most competitive local search markets. Here's what your website needs to win more calls from Google.
Read articleLocal SEO for Plumbers: Reaching the Map Pack
Plumbing is one of the most competitive local search markets. Here's a practical guide to getting your plumbing business to the top of Google in your area.
Read articleWhat Colorado Springs Contractors Need in a Website
If your Colorado Springs contracting business doesn't have a strong website, you're losing jobs to competitors who do. Here's what a working one needs.
Read articleWix, Squarespace, GoDaddy vs. a Custom Website
Website builders promise simplicity. Custom code delivers results. Here's an honest comparison for service business owners.
Read articleFive Signs Your Website Is Losing You Customers
Most business owners don't realize their website is costing them jobs. Here are the five most common warning signs, and what to do about them.
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Ship this same blog system on your site
The blog you are reading runs the same code I install on client sites.
The reading-progress bar at the top of each article, the sticky table of contents on the side, the share buttons, the auto-generated RSS feed, the structured-data schema on every post, and the related-articles strip at the bottom are all part of one cohesive blog system. The same system ships with every site I build as part of the standard plan, with no separate add-on fee, and once it is in place every new post you publish runs on the same custom-coded foundation. From there, drafting and publishing posts is simply part of your unlimited content updates rather than a separate billable item.
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The articles on this page explain the ideas, and the work delivers them on your behalf, on a flat $175 a month with the blog system available as a one-time add-on whenever you are ready for it.