Design concepts for service businesses.
Every site I build is unique to the client, so the samples below are representative concepts rather than shared client work. They show the quality, the layout conventions, and the visual approach I take for each industry. For real-client outcomes — before-and-after numbers, dated, with the methodology behind them — see the case studies.
Six industries, six visual voices.
Every demo is a real, clickable build, layouts, forms, mobile nav. I do not ship templates; these show how I tune the design to each trade.
Oswald + IBM Plex Sans. Safety yellow on graphite black. Diagonal roofline dividers. For the trade where storms set the calendar.
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Source Serif 4 + Inter + JetBrains Mono. Slate and forest on warm cream. Numbered sentinels, field-note margins. For firms that live in their reports.
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Cormorant Garamond + Inter. Sage, terracotta, deep forest on bone. Asymmetric editorial grids, rounded corners, generous air. For the patient trades.
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Space Grotesk + Inter + JetBrains Mono. Cyan and navy with blueprint grid backgrounds. Spec panels, BTU/SEER chips. For the engineers in the trades.
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Archivo Black + Archivo. Pure black + electric yellow + bone. Oversized type, diagonal accents, sharp geometric rhythm. For the trade where wiring is binary.
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DM Serif Display + DM Sans. Aqua, navy, warm peach. Rounded corners, soft shadows, bubble callouts. For the family-run trades your mother would hire.
Open the demo →Each demo is representative of my work for that trade; every real client site I build is one-of-a-kind, designed for that specific business.
Beyond the trades, four projects already on the open web.
Service-business work is the focus of the agency, but it is not the only thing I build. The four sites below are real, live projects I designed and shipped. They use a different brand, a different audience, and a different visual register, but the underlying engineering, the custom code, the page-speed targets, the WCAG 2.2 AA floor, and the local-or-global SEO posture, is identical to what every client site here receives.
Project Broadsheet
An open-source editorial framework on Eleventy for long-form publishers, with nine editorial sections, a reviews stack, a public-domain library, search, and the full SEO surface, structured data, and reader-experience layer that ships with every site I build.
Visit the live site →
The Freethinking Times
An independent publication on philosophy, history, and ideas, designed and built from a blank file with a custom editorial layout, an integrated newsletter, an RSS feed, and the same accessibility and performance bar every project here is held to.
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The Great Agnostic
A monochrome, Victorian-aesthetic archive of the works of Robert Green Ingersoll, with the full twelve-volume Dresden Edition rendered in a custom typographic system, plus a complete biography, timeline, connections graph, and structured-data layer for every work.
Visit the live site →
Titans of History
A reference site profiling the figures who shaped the modern world, with biographical depth, structured data on every entry, a custom megamenu, and the same engineering posture that runs every site on offer here.
Visit the live site →Different audiences, different brands, the same engineering underneath. If the question is "can the agency build something complex and ship it," the four sites above are the receipts.
The qualities every sample shares.
Behind every visual direction, the underlying engineering is the same.
95-100 PageSpeed across every page.
Every sample above hits 95 to 100 on Google PageSpeed and sits in the green Core Web Vitals band on mobile. That's what it looks like when there's no WordPress overhead.
95–100 PageSpeed.
Custom code, optimized images, and no tracking bloat mean Google PageSpeed scores sit in the 95–100 range by default.
Mobile-first layout.
Designed for the phone first, then expanded for tablet and desktop. Because 70%+ of visitors will be on a small screen.
Built for SEO.
Clean heading hierarchy, local business schema, fast Core Web Vitals; all baked in. Not bolted on after the fact.
WCAG 2.2 AA accessible.
Real contrast ratios, real focus rings, real keyboard navigation. Accessibility isn't a plugin we turn on.
Conversion-focused.
Every page has a clear next step; call, book, quote, or email. The design isn't art; it's a working business tool.
Ready to see what I would build for your business?
I will take a look at your current site (if any), your competitors, and your goals, and tell you exactly what I would design.