This is the working notebook of the agency. Industry-specific guides, local-SEO walk-throughs, and honest thinking about what actually moves the phone for small service businesses, written by the same person who builds the sites.
A complete Google Business Profile is necessary; it is not sufficient. The website does what the profile structurally cannot. The two work together — neither replaces the other.
Read articleEleventy is the build tool that turns templates and content into the fast, static HTML every site I deliver runs on. Here is what it is and why I picked it.
Read articleThree pieces of information — Name, Address, Phone — repeated identically across the open web. NAP consistency is the most boring local-SEO fundamental and one of the most predictably load-bearing.
Read articleCloudflare Pages is the hosting layer that makes a fast, secure, globally distributed site possible at almost no cost. Here is how I use it.
Read articleWeb3Forms is a privacy-respecting form backend that routes submissions straight to your inbox. How I wire it for contact and specialty lead-capture forms.
Read articleA national #1 ranking is impressive on paper and useless on the phone. The customers who hire a service business almost always come from a search that's already local. Here is what that changes about how you build a site.
Read articleUmami is open-source, privacy-first analytics with a clean dashboard. Here is how I run it, how clients access it, and why I pair it with Cloudflare.
Read articleAn interactive service-area map is the difference between a website that says it covers an area and a website that proves it. Five concrete things a real map does for a local business.
Read articleEvery service business website gets an interactive map of where the business actually serves. Here is the open-source, zero-API-cost stack I use to build it.
Read articleCloudflare Web Analytics is free, privacy-respecting, and lightweight. Here is how I wire it into every client site and what it actually tells you.
Read articleThe reading-progress bar at the top of each article, the sticky table of contents on the side, the share buttons, the auto-generated RSS feed, the structured-data schema on every post, and the related-articles strip at the bottom are all part of one cohesive blog system. The same system ships with every site I build as part of the standard plan, with no separate add-on fee, and once it is in place every new post you publish runs on the same custom-coded foundation. From there, drafting and publishing posts is simply part of your unlimited content updates rather than a separate billable item.
The articles on this page explain the ideas, and the work delivers them on your behalf, on a flat $175 a month with the blog system available as a one-time add-on whenever you are ready for it.
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