Local Business Schema: How Google Reads Your Site
Schema markup tells Google exactly what your business is, where it is, and what it does. Here is the JSON-LD I write for every service-business client.
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Resources & guides
Practical writing on small-business websites.
This is the working notebook of the agency. Industry-specific guides, local-SEO walk-throughs, and honest thinking about what actually moves the phone for small service businesses, written by the same person who builds the sites.
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Core Web Vitals: The Three Numbers Google Ranks On
LCP, INP, and CLS are Google's core ranking metrics. Here is what each one measures, what passing actually looks like, and how to read your own.
Read articlePurgeCSS: How I Keep the CSS Bundle Under 80 KB
Most websites ship hundreds of KB of unused CSS. PurgeCSS removes the dead weight at build time. Here is how I run it on every site.
Read article301 Redirects: Preserving Your SEO Through a Rebuild
When pages move during a rebuild, 301 redirects are how you keep the SEO you already built. The migration safety net most rebuilds skip.
Read articleGitHub: Version Control for Non-Developers, Explained
Every site I build lives in a Git repository, with a permanent record of every change. Here is what that means for a small business owner.
Read articleImage Optimization: Why Your Photos Slow the Site
An unoptimized photo is the single most common reason a service-business site loads slowly. Here is how I handle images on every build.
Read articleDNS for Small Business Owners: A Plain-Language Guide
Domain records control where your website lives, where your email goes, and whether anyone can pretend to be you. A plain explanation, no jargon.
Read articleBunny Fonts: A Privacy-First Alternative to Google
Google Fonts looks free, but the privacy cost is the visitor's IP address logged to Google on every pageview. Bunny Fonts is the cleaner alternative I use.
Read articlePagefind: Full-Text Search Without a Server
Pagefind builds a full-text search index at deploy time and runs entirely in the browser. Here is how it works on every site I ship.
Read articleHow Long It Takes to Rank in a New Local Market (and What's Happening Each Week)
A new website does not rank on day one. Here is the realistic timeline for a service business launching in a new local market — week-by-week, month-by-month, with the milestones that signal you're on track.
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Ship this same blog system on your site
The blog you are reading runs the same code I install on client sites.
The reading-progress bar at the top of each article, the sticky table of contents on the side, the share buttons, the auto-generated RSS feed, the structured-data schema on every post, and the related-articles strip at the bottom are all part of one cohesive blog system. The same system ships with every site I build as part of the standard plan, with no separate add-on fee, and once it is in place every new post you publish runs on the same custom-coded foundation. From there, drafting and publishing posts is simply part of your unlimited content updates rather than a separate billable item.
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I build the websites I write about.
The articles on this page explain the ideas, and the work delivers them on your behalf, on a flat $175 a month with the blog system available as a one-time add-on whenever you are ready for it.